Blog
What are Luna Cycle
What are Luna Cycle
Luna Cycle is a prominent Southern California-based, direct-to-consumer electric bike brand known for producing high-performance, powerful, and affordable e-bikes and parts. Founded by Eric Hicks, it focuses on, often premium, mid-drive motors and high-quality, in-house designed batteries, catering to enthusiasts seeking speed and customization,
Key characteristics of Luna Cycle include:
- Focus on Performance & Value: The company aims to provide top-tier components (like Bafang motors) at lower prices compared to traditional bike brands.
- Performance Models: They offer popular models like the X2.5 enduro e-bike, which can reach speeds over 35 mph, and the Sur Ron electric dirt bike.
- DIY Roots: Initially, they focused on selling kits and parts, and they retain a strong appeal to tinkerers who enjoy customizing their bikes.
- High Power Components: They prioritize mid-drive systems, such as the BBSHD or BBS02, and design their own custom battery packs in the USA.
- Direct-to-Consumer: By selling directly to consumers, they bypass traditional retail markups, providing higher-spec machines for a lower cost.
Luna Cycle is often considered a “disruptor” in the e-bike industry, focusing on performance-oriented, high-power bikes rather than just commuting vehicles.